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But since the Cleavage Shot is the feminine analogue of the Ab Shot, and an undisputed online dating archetype, we thought we should discuss it.Like the Ab Shot, the Cleavage Shot is very successful, drawing 12.9 new contacts per month, or 49% more than average.

An interesting caveat here is that a six-pack does seem to have a short shelf life: the effectiveness of the “abs pic” decreases sharply with age..

But, contrary to everything you read about profile pictures, if you’re a guy with a nice body, it’s actually better to take off your shirt than to leave it on.

We would never suggest to a Fitzgerald or a Dave Eggers to limit his profile to 100 words, and so why should guys with great bodies keep their best asset under wraps?

A 32 year-old woman showing her body gets only 1 less message a month than the equivalent 18 year-old; an older woman not showing off gets 4 messages less, a large relative fall-off in popularity. When we look further into the data, we can see that as women get older, they are more hesitant to emphasize their bodies, despite its still being a good strategy (at least in terms of message volume).

Instead, they increasingly choose to show themselves in non-sexual contexts, like being outdoors: For women in their late teens and early twenties, body pictures are the most popular type of shot; outdoor pictures are second. To wrap up our cleavage discussion, let’s assess the of messages the cleavage-showers are getting.